every journeY...
...begins within
p a s c a l a n d r e s
About
Over the years, I've put on many different hats in a very non-linear fashion. Amongst other, I worked in a soup kitchen for homeless people, I sold penthouses to millionaires as a real estate agent, I worked minimun wage in a gym somewhere between trainer & janitor, I lead a crew of 112 filmmakers with some of Germany's biggest movie stars & 80 more vendors as the executive producer of a circus feature film, and as a musician I've had over 50 live shows with my different projects & bands (most of them recently), as well as producing multliple albums, EPs and singles for my own projects & other artists.
For the longest time people tried to tell me "I need to focus on one thing" to be successful, and each time I tried living up to their understanding of success, I built expectations within myself that were bound to be disappointed. And so I decided to let go of the constraint of what's expected of me, for from this liberation I am able to bring the best value I have to offer. My previous film production company Andres Family GmbH had the company slogan "we're only trying to change the world", and while I still hold true to that intent, I now aim to live a simpler life: To work with great people who have a certain level of depth, to do something that's fun and makes this world a little brighter.
listen up...
film production
As a child & teen actor my face was seen on German TV and on the billboards regularly. But even though some of those projects took me across the globe to film in Namibia, Montenegro, France, auditioning in Hollywood, and more, I quickly became enamourmed with how the movie magic is created behind the camera.
After meeting my heroes Peter Jackson (“Lord of the Rings”) and Steven Spielberg (“E.T.”) on separate occasions, and a creative writing workshop with none other than bestseller author John Green (“The Fault In Our Stars“) through school, I knew I had to write screenplays to direct & produce moving pictures (pun always intended).
Nowadays being an award winning filmmaker myself who has had the blessing of working with some of Germany's finest & most renowned, I strive to use my ressources for stories that aim to bring society forward.
helping others
When I was a child, my parents often had a hard time making ends meet. My father was pretty good at creating a magic-filled life for us by creating debt, and so I also remember saving up my allowance for months on end, only to give it all away when mom was stressing over how to pay rent.
We travelled a lot, and on our travels to distant countries such as India and Cambodia I witnessed real poverty at a young age - the kind of poverty where you didn't know if you'd be alive after dry season. As cliché as it may sound, but the poorest people I met were often the kindest & most hospitable, and meanwhile witnessing the decadence of the West, especially on the red carpets I got to tread through my work as an actor, shaped my understanding of wealth distribution.
Helping others has become a corner-stone of my sense of self, and while my latest aid project "Kälte Karavane" with which we were able to give extreme weather relief to 200 homeless people may be the biggest yet, it's neither the first, nor will it be the last.
more to follow soon
marketing director
Having witnessed the power of storytelling from a child's age onwards, I quickly became fascinated by the versatile toolkit marketing has to offer to reach audiences. When helping build the German customer care team of an Austrian brand at my first job in the "real world", I quickly was tasked with overseeing social media community management, and from there on out I knew I want to dig deeper.
I received my advanced degree in Performance Marketing from none other than leading global marketing firm OMR, and over the years I have successfully co-created & implemented multinational campaigns for various companies such as Grover, Volkswagen, Bench., Jonathan Vandamme Real Estate, easyCredit, plactron.com & more as Band Ambassador, as Head of Marketing overseeing the entire company's KPIs, as Project Manager in charge of single margin-based projects, as SEO & Social Media copywriter for all web-related appearances, as Casting Director for Billboard & TV campaigns, as well as Screenplay Writer and Executive Producer of commercial spots (my film skills came in handy here), and as Social Media Manager for all the outlets you can think of.
I connect my success to my ability to connect with people's hearts. I believe that all human beings are driven by the same key desires - to feel seen, to feel safe, to feel loved - and when you know how to speak to those desires, you know how to reach your audience. Knowing this, I've become very cautious which clients I offer my skills to: In my early 20s I unintentionally gave huge platforms to companies that create more harm than beauty in this world, and I believe we all have a fundamental responsibility to watch out for all of our well-fares, not just short-term profits.
more to follow soon